Iger

Disney’s Bob Iger Lays Out Why He Did a Billion Deal With OpenAI

Disney’s Bob Iger Lays Out Why He Did a $1 Billion Deal With OpenAI

Finance

Disney CEO Bob Iger says his company’s major licensing deal with OpenAI is all about establishing a foothold in a new realm of entertainment and engaging younger audiences.The licensing agreement gives ChatGPT and OpenAI’s Sora video platform access to Disney characters like Mickey Mouse and Darth Vader. Disney is also investing…