ideas

Creative Agency Uses AI ‘Hallucinations’ to Come up With Ad Ideas

This as-told-to essay is based on a conversation with Leslie Walsh, head of product strategy and development at the New York-based advertising agency Episode Four. It has been edited for length and clarity.The biggest thing about creativity is that ideas need to feel original and unique. I think everyone in…

Trump Is Floating Risky New Mortgage Ideas to Cut Costs

As mortgage rates stay stubbornly high, President Donald Trump and his administration have floated a few ideas to help buyers afford a mortgage.Most notably, the president said he’s considering 50-year mortgages. Bill Pulte, head of the Federal Housing Finance Agency, said his team is also exploring ways buyers can lock…

Google’s VP of Product: the ‘Cult’ of Lean Teams Can Kill Great Ideas

Silicon Valley loves to preach the gospel of lean teams. But Google’s vice president of product said that mentality can kill great ideas.Robby Stein said on an episode of “Lenny’s Podcast” published Saturday, that there’s a “cult of lean, scrappy, fast, throw away your product quickly” culture in the tech…