ideas

This as-told-to essay is based on a conversation with Leslie Walsh, head of product strategy and development at the New York-based advertising agency Episode Four. It has been edited for length and clarity.The biggest thing about creativity is that ideas need to feel original and unique. I think everyone in…

As mortgage rates stay stubbornly high, President Donald Trump and his administration have floated a few ideas to help buyers afford a mortgage.Most notably, the president said he’s considering 50-year mortgages. Bill Pulte, head of the Federal Housing Finance Agency, said his team is also exploring ways buyers can lock…