hype

Inside the hype train for Trader Joe’s TikTok-viral lavender tote bag

Maddie Bhattacharyya said that when she saw the new Trader Joe’s lavender tote bag online, she stopped “mid-scroll.” Loading audio narration… “Lavender is my favorite color, so seeing it on a Trader Joe’s bag felt almost personal, like it was made for me,” Bhattacharyya, a content creator from the Bay…