Hollywood

How Astronomer Used Hollywood to Turn a Viral Disaster Into a Win

Astronomer, a once little-known tech company, looked to the stars to turn a viral disaster into a marketing opportunity.The company was introduced to the world after a “kiss cam” at a Coldplay show caught its now-former CEO, Andy Byron, embracing its now-former head of human resources, Kristin Cabot, before the pair…

Moonvalley Raises  Million to Boost AI Tools for Hollywood

Moonvalley, one of the prominent AI firms working in Hollywood, just raised $84 million in new funding to build on its AI video tools for filmmakers and other creative professionals, Business Insider learned exclusively.The round was led by an existing investor General Catalyst and, in a vote of confidence from…

Video Podcasting Is Growing and Creating Needed Work in Hollywood

Morgan Absher was trying to launch a career as an occupational therapist when COVID-19 derailed her plans. She turned on her phone, and “Two Hot Takes,” a video podcast that takes a funny look at viral Reddit stories, was born. What she said started as a “depression hobby” has turned…

Beth Bigler Left Hollywood to Become a Pet Grief Counselor

This as-told-to essay is based on a conversation with Beth Bigler, a former Hollywood development executive who gave up her film career to start a business as a pet grief counselor. It has been edited for length and clarity.It all started with my soulmate, Arnie.Arnie, my cat, was with me…

Hollywood Eyes Cheap, Addictive Mini-Dramas As a New Source of Growth

Mini-drama apps made popular in Asia are surging in the US — and Hollywood is taking notice.These apps are best known for their soapy melodramas featuring princes, werewolves, and more, which are presented in bite-sized vertical episodes and meant for mobile phones. China-backed ReelShort is the most prominent purveyor of these, with…