Gen
Kelly He-Sun landed one of the corporate world’s most competitive jobs as a consultant at Boston Consulting Group and got promoted to a project leader by age 25. Loading audio narration… But she didn’t see herself doing consulting forever, so in 2024, she quit after almost six years. She planned…
Gen Z’s drinking habits mean your next cocktail might happen at 3 p.m.Gen Z and younger millennials are generally drinking less than older generations and, when they do drink, are doing so more intentionally, prioritizing quality, flavor, and social context over quantity. That change is pushing bars and alcohol brands…
Fed up with doomscrolling and worried their attention spans are shrinking, some Gen Z-ers are tracking what they watch and read to stop scrolling. Loading audio narration… Across TikTok, Substack, and Instagram, younger generations are sharing weekly roundups of the books, films, podcasts, and long-form articles they have consumed —…
For years, my morning routine consisted of setting the alarm on my iPhone half an hour early, hitting snooze every nine minutes, and telling myself that the only way I could wake up was by blasting my eyes with blue light.My phone alarm did wake me up — but it…
