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I Saw 34 Movies in Theaters This Year. Why Gen Z Moviegoing Is Back.

I love going to the movies.It’s been called a dying pastime in the age of streaming, but, as one luminary — Nicole Kidman — said, “we come to this place for magic.”I’ve seen at least 34 movies in theaters this year, driven mostly by my AMC A-list subscription. It’s hard…

Gen Z’s Unusual Approach to Alcohol Is Forcing Bars to Switch Gears

Gen Z drinks less than the generations before them, but the awkwardness they feel talking about alcohol is starting to transform where they go out, what they order, and how bars are built for them.Younger consumers say they feel more awkward than older consumers when explaining why they aren’t drinking,…

Inside Gen Z’s Obsession With Renting Everything

Like a typical millennial or elder Gen Zer, the outside of my fridge is overrun by wedding save-the-dates and engagement announcements. That means I spend a lot of time scrolling the clothing rental app Nuuly, searching the grid for dresses to wear and hoarding the designs in my virtual closet.…

Gen Z, Baby Boomers Are Changing Their Holiday Shopping Plans: Survey

Maybe this holiday season won’t be so lean after all.Despite early predictions that shoppers would cut spending as they bought gifts this year, a PwC report released Tuesday shows that consumers have upped their spending plans by 7% since June.PwC’s Holiday Sentiment survey, conducted by the Big Four firm in…

How Gen Z Can Stand Out in the Job Market in the World of AI

Gen Z is graduating into a labor market reshaped by AI pilots, hiring freezes, and jittery managers.That doesn’t mean a jobs cliff is imminent, said James Ransom, a research fellow at University College London, who studies the impact of AI on work.But it does mean the rules of entry into…

Gen Z Is Bringing Back the Communal Table at Restaurants

Where diners once recoiled from the idea of rubbing elbows with strangers, Gen Z is pulling their chairs a little closer.According to new data from the online reservation service company Resy, 90% of Gen Z diners say they enjoy communal tables, compared to just 60% of boomers, highlighting a generational…

AI Hype Could Sideline Gen Z Workers: Economist

Gen Z workers could lose out as firms chase AI.That’s according to economist Marc Sumerlin, who said companies betting on AI may soon scale back hiring of young workers.”I’m very worried that companies now are going to say: ‘I know I’m not getting the returns on AI right now, but…

Gen Z’s Hottest New Jobs: Nannies, Personal Assistants to Billionaires

When Cassidy O’Hagan looked out over the crystal blue water in the Maldives last December, she felt like she’d made it. The 28-year-old was staying in an ultra-exclusive resort, in her own private villa. And for her, this was work.Nannying for ultra-wealthy families has brought the Colorado native to places…

I’m a Gen Xer, and I’m Glad I Grew up in an iPhone-Free World

I went to see Oasis this fall after buying pricey, last-minute tickets in the nosebleed seats.It was great, but my husband and I paid $275 each for the privilege of mostly watching the band through the iPhone screens of the fans in front of us. They must have taken photos…