Gen

Is AI an Entry-Level Job Killer or a Gen Z Ticket to Advancement?

As the first cohort to enter the workforce with AI tools at the ready, many Gen Zers are torn.Some 68% of these young professionals are anxious about AI automation, while 58% use AI tools at least three to four times a week, according to new research from think tank Oliver…

Brick Device Digital Detox Is the New Dry January for Gen Z

Almost a year ago, I bought Brick, a $59 gadget that physically blocks smartphone apps. I didn’t expect it to turn me into an evangelist.When anyone in my life complained about their screen time, I’d tell them about the little gray magnet on my fridge — how I tap my…

What Gen Zs Want in 2026: Fashion, Beauty Products, Tech

2026-01-01T16:03:54.879Z Share Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads lighning bolt icon An icon in the shape of a lightning bolt. Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log…

I Saw 34 Movies in Theaters This Year. Why Gen Z Moviegoing Is Back.

I love going to the movies.It’s been called a dying pastime in the age of streaming, but, as one luminary — Nicole Kidman — said, “we come to this place for magic.”I’ve seen at least 34 movies in theaters this year, driven mostly by my AMC A-list subscription. It’s hard…

Gen Z’s Unusual Approach to Alcohol Is Forcing Bars to Switch Gears

Gen Z drinks less than the generations before them, but the awkwardness they feel talking about alcohol is starting to transform where they go out, what they order, and how bars are built for them.Younger consumers say they feel more awkward than older consumers when explaining why they aren’t drinking,…