fatigue

Alex Garland, the writer of the long-awaited movie “28 Years Later,” told Business Insider that sequels have become less profitable — and he thinks Marvel is partly to blame.The entertainment industry is trying to balance banking on the popularity of sequels, prequels, and reboots with taking risks to commission new…

People are increasingly tired of seeing ads, so big brands including Walmart, Chick-fil-A, and even Google have been getting behind filmed entertainment as a way to grab their attention.Brands’ dollars and ability to promote projects have been welcomed by Hollywood, which is still hungry for programming but has less money to…

Netflix is refreshing its homepage for the first time in a decade as it tries to keep people on the service for longer.As Netflix has added sports and live events, its TV viewing experience has had to evolve, executives said in a blog post and presentation previewing the updates with…