exhale

exhale

A top TikTok marketing exec is leaving to take a ‘deliberate exhale.’ Here’s who’s replacing her.

Finance March 5, 2026

Sofia Hernandez, TikTok’s global head of business marketing and commercial partnerships, is leaving the company, according to a memo sent by global business solutions lead Will Liu. Loading audio narration… Hernandez worked at TikTok and ByteDance for nearly six years. She initially focused on marketing related to the company’s advertising…

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