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How the company behind Cinnabon can conquer the Ozempic era

In an era of appetite-suppressing drugs, the parent company of brands like Cinnabon, Jamba, and McAlister’s Deli says it’s built to handle changing cravings.”We recognize that trend really well,” GoTo Foods CEO Omer Gajial said in a recent interview with Business Insider, noting that GLP-1 use is expected to expand…

Millennials’ mom jeans era

Millennials, welcome to your mom jeans era. I don’t mean that you’re obligated to wear the jeans you made fun of your own mother for wearing 20 years ago. Those are actually cool now! The uncool fit is those skinny jeans you practically slept in during the 2010s. Oh, and…

It’s the end of the ‘everybody has potential’ era

It’s a tough time to be just average.Workers who are decent at their jobs — but not superstars — are facing a tougher slog in industries like tech, where employers have the upper hand, and AI threatens to automate their roles.What used to be a spectrum of employee performance is…

I’m a Coffee Chain Owner in SF and the Era of Cheap Coffee May Be Over

This as-told-to essay is based on a conversation with Lauren Crabbe, co-owner of San Francisco-based coffee chain Andytown Coffee Roasters, alongside her husband, Michael McCrory. Crabbe is battling tariffs and a spike in the cost of coffee and employee health insurance. Business Insider verified her identity. This essay has been…

Reid Hoffman Warns CEOs Against Staying Quiet in the Trump Era

Business leaders who believe staying quiet about the Trump administration will protect their companies are making a dangerous miscalculation, says Reid Hoffman.The LinkedIn cofounder and tech investor said in an episode of the “Rapid Response” podcast published Tuesday that he rejects the idea that executives can simply wait out political…

The DoorDash Deep Throat Scam Lays Bare Our New Era of Untruthiness

This past weekend, the internet was set ablaze by a post on r/Confessions claiming to be from a software engineer-turned-whistleblower working at a food delivery app. “I’m posting this from a library wi-fi on a burner laptop because I am technically under a massive NDA,” wrote the purported Deep Throat.…