ECommerce

ECommerce

TikTok is testing a rival to Amazon Prime as it looks to create a US e-commerce giant

Finance July 24, 2026

TikTok is ripping a page from Amazon’s playbook.The social-video app is testing a Prime-style membership program for some US shoppers, according to screenshots of the offering viewed by Business Insider.The program, called TikTok Shop Plus, is built into Shop, its e-commerce platform. Like Amazon Prime, it offers members a mix…

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