Eaten

Eaten

I’ve eaten caviar almost daily for 15 years, so I built a brand to bring prices down

Finance April 9, 2026

This as-told-to essay is based on a conversation with Sony Mordechai, the founder of Imperia Caviar and entrepreneur behind companies including Sport Couture Group and Alesonor Real Estate Development. It has been edited for length and clarity. Loading audio narration… About 15 years ago, a friend of mine who works…

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Eaten