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How these JPMorgan dealmakers spot the next drink craze before it hits your fridge

Finance March 20, 2026

When Ryan Lake and Stephen Rooney scan a bar menu, they might spot a drink they once evaluated — or helped sell.The JPMorgan bankers cover the beverage industry, talking to everyone from executives to beer distributors to lawyers to retailers to figure out where consumer tastes are headed.After a slowdown…

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How these JPMorgan dealmakers spot the next drink craze before it hits your fridge

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