critical

Critical Role Execs Say This Is How They Built the Brand

Critical Role Execs Say This Is How They Built the Brand

Finance

When the cameras start rolling at the Critical Role studio in Los Angeles, Ed Lopez and Ben Van Der Fluit are never in front of them.There are eight far more famous faces that front the operation. Critical Role’s cofounders, a team of self-professed nerdy voice actors, have been streaming their…

How This Writer Went From Critical Role Fan to Prime Video Showrunner

How This Writer Went From Critical Role Fan to Prime Video Showrunner

Finance

Tasha Huo and I don’t make it a minute into our conversation before we start gushing about wizards — and that’s how I know I’m talking to a true Critical Role fan.Huo is the showrunner of “The Mighty Nein,” Critical Role’s second animated series with Prime Video. “The Mighty Nein”…

Critical Role on the 3 Big Challenges They Faced Making ‘Mighty Nein’

Critical Role on the 3 Big Challenges They Faced Making ‘Mighty Nein’

Finance

The eight cofounders of the nerdworld business Critical Role came roaring back to Prime Video with the November debut of “The Mighty Nein.”The business’s eight cofounders first started out streaming their home “Dungeons & Dragons” game on Twitch. Then, in 2019, CR raised seed funding of over $11.3 million to…