creators

3 major ways creators are getting burned by AI

Being a content creator in the age of AI means navigating a minefield of reputational risks.Using or simply talking about AI in the wrong way can spark internet backlash, never mind doing a promotional post for an AI company.Artificial intelligence is highly polarizing, and the backlash against the tech has…

Caviar and selfies with Alix Earle: Inside Time magazine’s soiree for top creators

“Do you want caviar?”Servers floated around a renovated pencil factory in Brooklyn with holsters carrying caviar and crackers around their waists, while internet stars mingled.The soiree, hosted by Time magazine, celebrated the publication’s second annual “Time100” list of content creators. The woman of the hour: Alix Earle, one of the magazine’s latest…

Creators are the new kings of advertising’s biggest bash

Move over, Mad Men. Cannes is a creator town now — at least for the next week.A legion of influencers will be among the estimated 13,000-plus attendees headed to this year’s Cannes Lions advertising festival, which kicks off in France on Monday. Creators are jostling for brand deals, paid speaking…