creators

Creators are the new kings of advertising’s biggest bash

Move over, Mad Men. Cannes is a creator town now — at least for the next week.A legion of influencers will be among the estimated 13,000-plus attendees headed to this year’s Cannes Lions advertising festival, which kicks off in France on Monday. Creators are jostling for brand deals, paid speaking…

LinkedIn is stepping up its pitch to creators with a new marketplace

LinkedIn is leveling up its pitch to creators.The company said on Wednesday that it’s introducing “Creator Marketplace,” a new section within its ad platform to help advertisers identify creators relevant to their sectors and desired audiences.Creators can opt in to share their contact information with brands and showcase their best…

Top YouTubers back a new ,750 program to train aspiring creators

Top YouTubers are throwing their support behind a new school to train the next generation of creators.Jordan Matter, Michelle Khare, and Samir Chaudry are among the advisors for Bedford, which bills itself as an AI-enabled learning platform built on mentoring and mastery of skills, Business Insider exclusively learned.Bedford was cofounded…