creators
Kim Farrell, TikTok’s global head of creators, is leaving the company, Business Insider has learned.Farrell joined TikTok nearly six years ago, starting on the company’s Latin America marketing team before shifting to its operations division and later taking over as global creator lead in late 2023. In December, she helped…
Hollywood remains the world’s entertainment nexus, but many next-gen creators have decided they don’t need a Los Angeles address to make it big.Miami, Las Vegas, and Seattle all attract more top Instagram influencers per capita than LA, according to new research shared exclusively with Business Insider by Patrick Adler, a…
AI-generated video is here. What will happen to your TikTok feed?OpenAI’s launch of Sora 2 sent shockwaves through the social media economy. AI slop was already rampant, and now there was a more realistic form of video with even narrower tailoring. Then came the lifelike images of Google’s Nano Banana.How…








