creator

Creator Platforms Will Make More Money Than Old Media This Year: WPP

YouTube has blown past prestige streamers like Netflix and Disney+ to become the biggest TV company by viewership. And the traditional media business is about to get another wake-up call.This year, ad revenue from creator-driven platforms like YouTube, TikTok, and LinkedIn will exceed ad revenue driven by studios and media…

Apple Setback Over App Store Fees Could Mark a Creator Economy Win

Apple was issued a potentially crushing setback in its ongoing legal battle over App Store fees — but players across the subscription creator economy are cheering it as a win.”This is a huge moment for creators and their businesses,” a Patreon spokesperson told Business Insider in a statement. “The iOS…

Tariffs Are Squeezing Plushies Sales Across the Creator Economy

Rachel Reichenbach is stressed out about tariffs.The artist and content creator sells frog pins, plush toys, and other amphibian-themed items to fans.Her plushies are made in China, which means they could soon become much more expensive to sell in the US due to recent tariffs and rule changes instituted by…

HBO’s ‘Mountainhead’ Trailer: ‘Succession’ Creator Skewers Tech Billionaires

The first trailer for Jesse Armstrong’s “Mountainhead” was unveiled on Tuesday, teasing another high-stakes satire of the superrich from the Emmy-winning creator of HBO’s “Succession.””Mountainhead,” Armstrong’s first release since “Succession” ended in 2023, will also mark his first feature film and directorial debut. It stars Steve Carell, Jason Schwartzman, Cory…