creator

A new $50 million fund is targeting media, entertainment, and creator economy startups, tapping into Hollywood networks and the UAE’s growing appetite for cultural investment.US investment firm Guggenheim Brothers Media is launching the fund with backing from Abu Dhabi-based Ethmar International Holding.The firm is led by Dillon Lawson-Johnston and Criswell…

Creators are ringing in a banner year for influencer marketing, and they might consider sending a thank-you note to Unilever CEO Fernando Fernández.In March, Fernández unveiled a new “influencer-first” strategy. He said the consumer-goods company would work with 20 times the number of influencers it had previously worked with. The…

Billy McFarland is trying to rise from the ashes of Fyre Festival.His latest event is PHNX — pronounced “Phoenix.” It attracted dozens of attendees over the weekend. Like the original Fyre Festival, it was heavily documented by camera crews and social media users.Since being released from prison in 2022, after…