creativity
When it comes to debates over the role of artificial intelligence in marketing, Jill Kramer, chief marketing and communications officer at Mastercard, is focused on the upside.”We need to give ourselves permission to embrace the positive first,” she said in a video interview for CMO Insider. “Let’s see all that…
This as-told-to essay is based on a conversation with Michele Ragon, a 46-year-old employee communications business partner at LinkedIn, based in the Bay Area. The following has been edited for length and clarity.My 11-year-old son just finished fifth grade, and earlier this year, he was diagnosed with ADHD, dyslexia, and…
At this year’s Cannes Lions ad festival, human creativity wrested the spotlight back from AI.Conversations centered more on the effectiveness of AI versus the bold-but-vague prognostications that came out of last year’s event. They also touched on where AI hasn’t worked for marketers.”People are a little more grounded,” PMG CEO…
