creative

This as-told-to essay is based on a conversation with Leslie Walsh, head of product strategy and development at the New York-based advertising agency Episode Four. It has been edited for length and clarity.The biggest thing about creativity is that ideas need to feel original and unique. I think everyone in…

I’ve always loved playing dress-up. Give me a costume and a reason to wear it, and I’m in my happy place.That’s probably why Halloween is my favorite holiday. It’s the one time of year when pretending to be someone or something else isn’t just acceptable, it’s encouraged. One of my…