comeback
Nike will air its first ad in the Super Bowl in 27 years on Sunday.The brand’s return to the big game comes as its new CEO looks to reverse a sales slump.It has shaken up its marketing division and wants to create cultural moments to elevate its brands.Nike is making…
SHANGHAI/BERLIN (Reuters) – Mercedes-Benz (OTC:) is betting on China’s Momenta to help it win back market share in the world’s biggest auto market, with plans for fresh investment and at least four future models to use the autonomous driving startup’s software, three sources with knowledge of the matter said. The…
EV customer bases are changing, so auto executives are investing in more hybrid-focused models.Hybrid EVs can be more practical and affordable than charge-only EVs.This article is part of “Getting Ready for Electric,” a series of guides and practical advice for buying your next EV.Though the electric-vehicle market is having its…
By Marianna Parraga, Elida Moreno and Curtis Williams PANAMA CITY/HOUSTON (Reuters) – The Panama Canal aims to regain vessel traffic carrying U.S. liquefied to Asia as demand in that market rises and a new reservation system allows shippers to lock in slots, following a 65% decline in the transit of…
Indie films like “Longlegs” and “Thelma” are thriving despite Hollywood’s challenges.A strong box office and diverse audience targeting have boosted indie movie success.Increased film financing and innovative distribution methods are aiding indie growth, too. Despite all the doom and gloom in Hollywood, there’s optimism coming from a surprising place: indie…
By Ricardo Brito and Luciana Magalhaes BRASILIA (Reuters) -Elon Musk’s X told Brazil’s Supreme Court it has complied with orders to stop the spread of misinformation and asked a judge to lift a ban on the platform, according to a document seen by Reuters, in a major retreat by the…
It’s no secret that Europe, home to four of the world’s 10 largest economies, is worse than China and the US at growing large-scale tech businesses. Now, European Union leader Mario Draghi is saying something has to be urgently done about it.In a sweeping new report published on Monday, Draghi…
By Joanna Plucinska and Jon Nazca LONDON/MALAGA, Spain (Reuters) – Sun seekers are turning to package holidays in Europe as soaring hotel and flight prices revive demand for the all-inclusive deals that had fallen from favour, bolstering the balance sheets of some travel companies. The combination of a cost-of-living crisis…
Katy Perry has spent the last week begging us to pre-save her new single, “Lifetimes.” After the disastrous reception to its predecessor “Woman’s World,” it’s easy to see why she might need to do the extra legwork.”It’s a career crisis,” Eric Schiffer, a PR expert and chairman of Reputation Management…
