combat

How Brands Are Turning to TV and Movies to Combat Ad Fatigue

People are increasingly tired of seeing ads, so big brands including Walmart, Chick-fil-A, and even Google have been getting behind filmed entertainment as a way to grab their attention.Brands’ dollars and ability to promote projects have been welcomed by Hollywood, which is still hungry for programming but has less money to…

Netflix Updates Its Homepage to Combat Decision Fatigue

Netflix is refreshing its homepage for the first time in a decade as it tries to keep people on the service for longer.As Netflix has added sports and live events, its TV viewing experience has had to evolve, executives said in a blog post and presentation previewing the updates with…

Ukrainian Combat Drone Trainer Breaks Down Signs of an Effective Pilot

This as-told-to essay is based on a conversation with Vladyslav Plak, the CEO of Drone Fight Club, a Kyiv-based company that trains combat drone pilots for the Ukrainian military. The following has been edited for length and clarity.Not everyone can learn how to fly a drone to fight the Russians.…