CMO
As millennials become the new “sandwich generation,” juggling both childcare and aging parents, caregiving brands are overhauling their marketing strategies to reach them. Loading audio narration… A Place for Mom, a senior care referral marketplace, has hired Chris Milone as its chief marketing officer, the company told Business Insider exclusively.…
This as-told-to essay is based on a conversation with Teresa Barreira, chief marketing officer of Publicis Sapient, the advertising company’s digital transformation group. It’s been edited for length and clarity.The role of the CMO has been under attack for years. And honestly, some of it is very well deserved.Part of…
