CMO

This article is part of “CMO Insider,” a series on marketing leadership and innovation.The convergence of tech and marketing is impacting the way that companies form and nurture connections with consumers. The CMO Insider breakfast event at Cannes, with BCG as a founding sponsor, offered an invite-only group of CMOs…

Musician, producer, and entrepreneur will.i.am compared AI to early video games during a discussion at Business Insider’s CMO Insider breakfast at Cannes on Tuesday. “AI is in its infancy,” he said. “It’s Pac-Man; it ain’t even Halo yet.”Now a founder of the platform FYI.Ai , will.i.am was interviewed by Jamie…

This as-told-to essay is based on a conversation with Casey Cohen, the 53-year-old chief marketing officer of The Estate Registry in Las Vegas. It has been edited for length and clarity.I’m the chief marketing officer of The Estate Registry, where I lead efforts to streamline the management and protection of…