CMO

Will.i.am Talks AI, Data, and Education at BI’s CMO Insider Breakfast

Musician, producer, and entrepreneur will.i.am compared AI to early video games during a discussion at Business Insider’s CMO Insider breakfast at Cannes on Tuesday. “AI is in its infancy,” he said. “It’s Pac-Man; it ain’t even Halo yet.”Now a founder of the platform FYI.Ai , will.i.am was interviewed by Jamie…

How to Talk to Your Children About Your Estate Plan and Will, From CMO

This as-told-to essay is based on a conversation with Casey Cohen, the 53-year-old chief marketing officer of The Estate Registry in Las Vegas. It has been edited for length and clarity.I’m the chief marketing officer of The Estate Registry, where I lead efforts to streamline the management and protection of…

How Expedia’s CMO Is Preparing for a Future Dominated by AI

This as-told-to essay is based on a conversation with Jochen Koedijk, Expedia Group’s chief marketing officer. It’s been edited for length and clarity.The way consumers are using the internet to make their decisions is fundamentally changing.I have two kids, 10 and seven years old, and I think it’s very unlikely…