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Hollywood Eyes Cheap, Addictive Mini-Dramas As a New Source of Growth

Mini-drama apps made popular in Asia are surging in the US — and Hollywood is taking notice.These apps are best known for their soapy melodramas featuring princes, werewolves, and more, which are presented in bite-sized vertical episodes and meant for mobile phones. China-backed ReelShort is the most prominent purveyor of these, with…

TJX CEO Wants You to Find Stuff That ‘Almost Feels Too Cheap’

It’s an experience that almost anyone shopping at TJ Maxx, Marshalls, Sierra, or Home Goods eventually has: you’re browsing items, see a price tag, and think, “that can’t be right.”Before you know it, you’re a full-blown Maxxinista.As it happens, TJX CEO Ernie Herrman said the company wants you to feel…