campaign

Critical Role’s chief creative officer and longtime game master, Matthew Mercer, is making a big change at the team’s nerdworld business.When the team’s fourth campaign kicks off on October 2, it won’t be Mercer sitting behind the game master’s screen. Instead, helming the campaign — a long-term staple of Critical…

Apple is justifiably famous for its marketing.You could even argue that the company’s ad campaigns are as well-known as its products: Think Different. Dancers with iPods. And, of course, the 1984 Super Bowl ad for the Mac.But now, for some reason, Apple is developing a different reputation in adland: the…