brand

Lululemon Founder Chip Wilson Speaks Out About the Athleisure Brand

Lululemon’s outspoken founder is used to making headlines with his interviews.Dennis “Chip” Wilson founded the athleisure brand in 1998 and left the company in 2013 after a series of controversial remarks. Since his departure, the 70-year-old billionaire has continued to express his opinions about the brand.With an 8% stake in the…

Work Besties Ditched Jobs, Poured Their Savings Into Athleisure Brand

Tiffany Chng and Olivia Yiong said they went from being work besties to regular besties and then work besties again.The duo, both 31, met in 2018 and became inseparable while working at GuavaPass, a fitness app. Yiong was laid off when Guavapass was acquired by ClassPass in 2019.Two years later,…

Critical Role Execs Say This Is How They Built the Brand

When the cameras start rolling at the Critical Role studio in Los Angeles, Ed Lopez and Ben Van Der Fluit are never in front of them.There are eight far more famous faces that front the operation. Critical Role’s cofounders, a team of self-professed nerdy voice actors, have been streaming their…

How I Turned a Student Invention Into a Global Eco-Friendly Brand

This as-told-to essay is based on a conversation with Michael Stausholm, founder and CEO of SproutWorld. It has been edited for length and clarity.Back in 2013, I saw a Kickstarter campaign for a plantable pencil. Three young students at the Massachusetts Institute of Technology (MIT) had invented the pencil in…

Bobbi Brown Shares What It Was Like to Leave Her Namesake Brand

Bobbi Brown built a billion-dollar beauty brand only to find herself feeling pushed out of it in 2016.Though she is one of the beauty industry’s most influential founders, she coped after exiting Estée Lauder in the same way many would after leaving a job.”My neighbors came over and I drank…