brand

How the Selkirk Sport Founders Scaled Their Pickleball Brand

Mike and Rob Barnes were just 19 and 22 when they founded Selkirk Sport, a pickleball equipment brand, in 2014.The brothers had no college degrees, no outside investors, and no guarantee that pickleball, which was widely seen as a niche sport for seniors at the time, would ever catch on.But…

Brand Lingua Franca Spoke up Against ICE and Says It’s Worth Backlash

This as-told-to essay is based on a conversation with Rachelle Hruska, the founder of clothing brand Lingua Franca. It has been edited for length and clarity.When I started Lingua Franca, it wasn’t meant to be a business. I was running another company and took up embroidery to get out of…

Misleading TikTok Videos Stir up Brand Backlash to Sell Gift Cards

Sephora faced backlash over a firing that may have never happened.A TikTok account under the name Isla Makeup posted a video on January 18, accusing Sephora of firing her for attending a US Immigration and Customs Enforcement protest in Minnesota. Over a week later, the video had attracted more than…

Lululemon Founder Chip Wilson Speaks Out About the Athleisure Brand

Lululemon’s outspoken founder is used to making headlines with his interviews.Dennis “Chip” Wilson founded the athleisure brand in 1998 and left the company in 2013 after a series of controversial remarks. Since his departure, the 70-year-old billionaire has continued to express his opinions about the brand.With an 8% stake in the…

Work Besties Ditched Jobs, Poured Their Savings Into Athleisure Brand

Tiffany Chng and Olivia Yiong said they went from being work besties to regular besties and then work besties again.The duo, both 31, met in 2018 and became inseparable while working at GuavaPass, a fitness app. Yiong was laid off when Guavapass was acquired by ClassPass in 2019.Two years later,…

Critical Role Execs Say This Is How They Built the Brand

When the cameras start rolling at the Critical Role studio in Los Angeles, Ed Lopez and Ben Van Der Fluit are never in front of them.There are eight far more famous faces that front the operation. Critical Role’s cofounders, a team of self-professed nerdy voice actors, have been streaming their…