brand

An influencer’s clothing brand launch was a huge miss for her followers, so she took the site down. She relaunched it 7 months later with better materials and lower prices.

Madeleine White’s pajama brand faced backlash over pricing and material quality.She took the website down and relaunched it seven months later with higher quality and lower prices.White told BI building back trust with her audience is the most important thing for her.Madeleine White learned what happens when your brand is…

Conagra seeks buyer for Chef Boyardee brand

Conagra Brands (NYSE:) Inc., known for its range of food products, is exploring the sale of its Chef Boyardee brand, Reuters reported, citing sources familiar with the matter. The company has engaged Centerview Partners to find potential buyers, with the brand’s valuation expected to exceed $500 million. Sources, who chose…

Why Ralph Lauren, the all-American luxury brand, is a hit in China

Ralph Lauren just reported strong sales in Asia, including in China. The iconic American brand appears to be bucking the luxury slowdown in China. Classic luxury, which Ralph Lauren encapsulates, is resonating with Chinese consumers. Ralph Lauren, the quintessential American brand, is pulling off what many of its luxury peers…

Skims wants to be the new Nike. Brand experts say that’s a pipe dream.

Skims CEO Jens Grede compared the Kim Kardashian-fronted brand’s successes to Nike in the 1990s.Grede told the FT that, like Nike, Skims “exists at the intersection of culture and commerce.”Brand experts say it’s impossible to match Nike’s success, especially with Kardashian’s influence. Companies are just like people, they have heroes.According…