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Nielsen’s  billion DoubleVerify acquisition is a big play for CMOs

CMOs: Get ready to field more sales pitches from Nielsen.The TV ratings giant surprised the ad industry by announcing plans to buy DoubleVerify for $2.15 billion — and sent chins wagging with hot takes about the implications.At stake: trustworthy data.CMOs depend on data to craft their strategies, but it’s often…

 billion travel agent platform Fora just landed its first CMO

Destination: Fora.Fora Travel, the AI-powered platform that links travel agents (the human kind) with people planning their vacations, has appointed its first chief marketing officer, CMO Insider can exclusively reveal.Alanna Gregory has joined the company from Block, where she was VP of marketing.The hire comes on the heels of Fora…

Google buried a  billion windfall in one sentence

Imagine making nearly $100 billion extra and dedicating exactly one vague sentence to it. That’s just what Google parent Alphabet did in its second quarter earnings report.The tech giant reported that its “other income” totaled $98 billion in the second quarter, noting it came from unrealized gains on its investments.Analysts…

This .5 billion robotics startup built a school for humanoids

Before the robots go to work, they have to go to school.Apptronik, a Texas-based humanoid startup that counts Google and Mercedes among its investors, has opened a “Robot Park” in Austin. At the nearly 90,000-square-foot warehouse, its Apollo robots practice tasks like loading boxes onto conveyor belts and sorting toys…