betting

Nike is betting Kim Kardashian can be its next Michael Jordan

Nike will partner with Kim Kardashian’s Skims to launch NikeSkims womenswear brand.The collaboration aims to enhance Nike’s appeal to female athletes and consumers.Like the Jordan brand, NikeSkims is intended to be a long-term partnership.Nike is extending its brand lineup through a rare partnership with Kim Kardashian’s Skims. It’s a bet…

Why Royal Caribbean Group is betting big on luxury river cruises

Royal Caribbean Group’s premium brand, Celebrity Cruises, is launching river cruises in 2027.Celebrity River Cruises’ first 10 ships would sail in Europe.River cruising has exploded in popularity and the smaller ships are faster and cheaper to build.Forget the Atlantic or Caribbean oceans — Celebrity Cruises hopes you’ll consider cruising European…

Walmart is betting this holiday movie can get you to spend more

This month, Walmart launched its first shoppable feature film, “Jingle Bell Love,” with Roku.It’s ramping up its efforts this holiday to get people to shop while watching TV.Walmart made some key changes to its shoppable entertainment strategy this year.Walmart is making its biggest push yet this holiday season to get…

New dating apps are betting on matchmaking in the era of swipe fatigue

Would you trust your friends to curate your dating-app matches?Several new “matchmaking” dating apps have launched in the past year, addressing dating-app fatigue.Startups like Sitch and Cheers are using AI and social connections to match users.Matching and matches are everyday phrases in the online dating app lexicon. But matchmaking? Less…

The future of betting markets

The polls were wrong, again. Nate Silver ran 80,000 simulations of election outcomes and found that Vice President Kamala Harris won in 40,012 of them. The race that Donald Trump ultimately ran away with was deemed neck and neck for days — unless you looked at the prediction markets.Election betting…

Elon Musk wins big by betting on Trump

Elon Musk used his money, power, and influence to help reelect former President Donald Trump.Now, he’ll likely benefit from ties to the president-elect, potentially getting a government role.Trump has also vowed to ease regulations, benefiting Musk and his companies. Elon Musk’s campaign supporting Donald Trump has paid off — and…