BCG

This is an as-told-to essay based on a conversation with Amanda Luther, a managing director and senior partner at Boston Consulting Group, based in Austin. Luther has been with the firm for almost two decades, focusing on AI strategy and implementation for clients across various industries, particularly in the restaurant…

Two sets of players have long ruled the consulting world.There is MBB, which is McKinsey & Company, Bain & Company, and Boston Consulting Group. And then there is the Big Four: PwC, Deloitte, KPMG, and Ernst & Young.Now, a new wave of AI-driven startups is challenging that dominance, trying to…