Apple

Which Big Four Firms Audit Tech Giants Like Nvidia, Google, Apple

Apple, Microsoft, Alphabet, Amazon, Nvidia, Meta, and Tesla, known as the Magnificent Seven, now have a combined market value of over $20 trillion, making them among the most powerful companies in history.Who is handling their financial records?Another numerically-termed group of powerhouses.The Big Four professional services firms โ€” PwC, Deloitte, EY,…

Why NFL Legend Fran Tarkenton Invested Millions in Apple

NFL Hall of Famer Fran Tarkenton started buying up shares of Apple a decade ago โ€” and he doesn’t plan on selling them any time soon, he told Business Insider.”The Apple stock never gets sold,” Tarkenton said in a recent interview.Tarkenton said he “sleeps well at night” knowing that, regardless…

I Quit Apple, Became Homeless, Am Rebuilding My Life at 40

This as-told-to essay is based on a conversation with Cher Scarlett, a 40-year-old former programmer and current community college student based in Southern California. It’s been edited for length and clarity.Growing up in a chaotic household, I never had much of a choice but to figure things out on my…

Apple Rides the Success of iPhone 17 to Top of the Smartphone Market

The iPhone may feel ubiquitous, but Apple has consistently lagged behind rival Samsung in terms of global smartphone market share.Tim Cook’s newest iteration, though, is breaking through โ€” and returning Apple to the top of the industry.A new report from Counterpoint Research projects that Apple will be the leading smartphone…