agency

This as-told-to essay is based on a conversation with Leslie Walsh, head of product strategy and development at the New York-based advertising agency Episode Four. It has been edited for length and clarity.The biggest thing about creativity is that ideas need to feel original and unique. I think everyone in…

This as-told-to essay is based on a conversation with Vineet Mehra, chief marketing officer of Chime, a financial technology company. It’s been edited for length and clarity.Our first big use case in AI was in customer support. We get millions of calls every month from people wanting to know, “Hey,…

When Adam Caller, the owner of Tutors International, posted a job listing last week for a tutor for a one-year-old, he didn’t expect it to go viral. The job pays £180,000, or $240,000, but he had advertised roles before that pay considerably more.”What has grabbed the press’s attention here is…