advertising

Amazon’s video ads VP laid out his plan to grow TV ad share, including a new ad buying and planning tool.He said Amazon is prioritizing ad performance over “public bragging rights.”Amazon faces stronger competition for streaming ads as rivals grow live sports and TV viewership.Amazon led the way in bringing…

US media agency giant Horizon Media is on the hunt for acquisitions, CEO Bill Koenigsberg told BI.The agency wants to enhance its expertise in retail technology, influencer, and sports marketing.Industry observers expect a raft of ad agency acquisitions in 2025.Advertising company Horizon Media is actively searching for acquisitions as it…

Advertising giant WPP is telling workers to come to the office four days a week from April.Business Insider obtained the internal memo sent to the company’s 114,000 employees.”I believe that we do our best work when we are together in person,” CEO Mark Read said in the memo.Advertising giant WPP…

Sameer Singh, a top TikTok ad executive, is leaving the company next month, per an internal memo.Singh oversaw the company’s North America ads team.His departure comes at a challenging moment for the company, which faces a potential US ban.TikTok advertising sales exec Sameer Singh is leaving the company, per an…

By Siddharth Cavale NEW YORK (Reuters) -In the most competitive holiday season in years, major U.S. retailers Target (NYSE:) and Walmart (NYSE:) are spending more on ads to reach shoppers on short-video app TikTok and streaming platforms. But while recent U.S. credit- and debit-card data point to a small gain…

Jaguar’s rebrand has been controversial — but its rollout might also be a genius move.Advertising veterans told Business Insider the strategy could help mark a new era for the brand.Still, not everyone was convinced: Another marketing expert said Jag’s final product might disappoint.Jaguar has generated a lot of buzz since unveiling…