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The Rise of Video Podcasts Is Causing Problems for Advertisers

No one knows precisely how to define what a “podcast” is anymore — and debate around the topic is roiling the industry.The term “podcast” used to refer to an on-demand audio show of people discussing things, but that definition has become blurry over time.More than half — 52% — of…

Advertisers Embrace Fox News and Other Conservative Media in Trump Era

Yes, that’s a Gucci ad on Fox News. Conservative media is having a moment — and advertisers are here for it.Outlets including Fox News, The Daily Wire, the National Review, and the right-leaning video platform Rumble said in interviews with Business Insider and on recent earnings calls that, since the…

YouTubers Pitch Fan Obsession As a Secret Weapon for Advertisers

Hey brands, want to sponsor my daughter’s 16th birthday?That was the pitch YouTuber Jordan Matter threw out to a room full of marketers on Thursday during creator startup Spotter’s first upfront-style event. The showcase was an opportunity for YouTubers like Matter, Dude Perfect, Ryan Trahan, and MrBeast to lay out…