- Taylor Swift’s “The Eras Tour Book” was released exclusively at Target on Black Friday.
- Swift self-published the book, which shows a behind-the-scenes look at her record-breaking tour.
- Shoppers lined up outside Target stores to buy the book and other Taylor Swift merchandise.
Taylor Swift fans lined up to purchase “The Eras Tour Book,” a behind-the-scenes look at the singer’s blockbuster tour that was released exclusively at Target on Black Friday.
The 256-page book retails for $39.99 and features over 500 photos of rehearsals, costumes, set pieces, and performances from her record-breaking Eras Tour, which became the highest-grossing tour of all time when it surpassed $1 billion in revenue.
Instead of working with a larger publisher, Swift self-published the book through her own imprint, Taylor Swift Publications, which printed 2 million copies, The Wall Street Journal reported.
In addition to “The Eras Tour Book,” Target also stocked exclusive vinyl record and CD versions of “The Tortured Poets Department: The Anthology,” Swift’s latest 35-track, two-part album. The vinyl retails for $59.99, and the CD costs $17.99.
Taylor Swift fans waited outside Target stores in the early hours of the morning on Black Friday for a chance to purchase the book and other exclusive merchandise. One location even created separate lines for the general public and Swifties who were just there to buy the book and album, a shopper wrote on X.
The Black Friday sales event comes after Target’s disappointing third-quarter earnings. Both sales and earnings missed estimates, and the retailer cut its guidance.
Representatives for Target did not immediately respond to a request for comment from Business Insider.
The Eras Tour began on March 17, 2023, in Glendale, Arizona, and will conclude in Vancouver on December 8.
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