Mark Zuckerberg wants Meta to be “AI-native.” An internal document shows one way the company’s CEO plans to get there.
The company has set goals for how much some employees should use AI tools for tasks such as coding.
Meta employees created a document to collect information about these goals from across different organizations, according to a copy seen by Business Insider. It includes goals set late last year and for 2026.
Tech companies are using various methods to motivate staff to use AI, such as tying AI use to performance reviews and gamifying AI use with competitive leaderboards.
The document states that Meta’s creation org, which is responsible for building and maintaining core creative experiences, set a goal for the first half of 2026 that 65% of engineers are expected to write more than 75% of their committed code using AI. Committed code is code that has been saved and tracked in a project.
Meta’s Scalable Machine Learning org, which focuses on AI models and infrastructure, had a goal for February 2026 to achieve 50% to 80% AI-assisted code, the document said. It cited a comment alongside this goal from a senior engineering manager that said: “We are not tracking this via metrics.”
The document also listed several companywide goals for Q4 2025 for central products — a horizontal org spanning Messenger, WhatsApp, Facebook, and other major products. One target is for 80% of mid to senior-level engineers to adopt AI tools such as DevMate, Metamate, and Google’s Gemini, with a note that the focus is on “tool adoption” rather than the percentage of code written by AI.
It said that 55% of code changes from software engineers across the central product orgs should be “Agent-Assisted.”
It is not clear whether the goals listed in the document are tied to performance reviews.
“It’s well-known that this is a priority and we’re focused on using AI to help employees with their day-to-day work,” a Meta spokesperson told Business Insider. They said that Meta’s performance program is focused on rewarding impact from AI tools, not just usage.
Here’s a breakdown of Meta’s goals in the memo:
(Note: Some technical terms have been rephrased for clarity)
Mark Zuckerberg’s AI odyssey
Zuckerberg is aggressively trying to make Meta what he has called an “AI-native” company. Meta has started tying employee performance to their AI usage, Business Insider reported last year, and staff are using Meta’s internal AI bot to write reviews for their peers.
More recently, the company rebranded some employees within a division of Reality Labs with one of three titles: “AI Builder,” “AI Pod Lead,” or “AI Org Lead.”
The change comes as Meta is adopting smaller teams and moving toward a flatter organizational structure.
“Our ultimate goal is to drive a step change in engineering productivity and product quality,” read a memo about the changes, which was reviewed by Business Insider. “To achieve this, we’re fundamentally rewiring how we operate, how we are structured, and how we support each other.”
Andrew Bosworth, Meta’s CTO, told staff on Tuesday that he would take charge of Meta’s “AI for Work” initiative, which is designed to boost the company’s internal adoption of AI tools, according to a memo reviewed by Business Insider and first reported by The Wall Street Journal.
Meta laid off several hundred employees across Reality Labs and other orgs this week.
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