Markets

Lowe’s is betting on MrBeast to drive ‘lipstick effect’ sales

Lowe’s wants to inspire a new generation of consumers, Gen Alpha, to become DIY enthusiasts. Enter MrBeast. Loading audio narration… The home improvement retailer said Monday it’s rolling out MrBeast-themed kids workshops in its stores starting May 30. Children will receive MrBeast badges for each workshop they complete. Lowe’s is…