A new Nashville hotel, museum, and Broadway musical were among the projects set to carry Dolly Parton’s legacy into a new chapter this fall.
The country music superstar died on Tuesday in Nashville after “bravely facing a brief battle with cancer,” her representatives told Business Insider. She was 80.
Before her death, Parton had been building new ways for fans to step into her world.
One of the projects planned for the months ahead is the SongTeller Hotel, a 245-room Nashville property set to open this fall.
The hotel’s reservation system showed rooms are available to book from September 14. Nightly room rates start at $386.
The hotel is designed around Parton’s music and storytelling, with two live-music venues, Parton’s Live and Jolene’s.
Dolly’s Life of Many Colors Museum is also scheduled to open this fall. Housed on the third floor of the SongTeller Hotel, the museum is set to be the “largest exhibit celebrating her life anywhere in the world,” per its website.
Tickets are on sale for visits beginning September 29, and visitors will not need to book a hotel stay to see the museum.
“Dolly: A True Original Musical” is expected to begin Broadway previews at the St. James Theatre in December, ahead of its planned opening night in January. The musical will feature some of Parton’s top hits, like “Jolene” and “9 to 5,” along with new music she wrote for the show.
The musical’s producers told Variety that the production is set to continue as planned, “as was Dolly’s wish.”
Those three projects were part of a wider slate of ventures tied to Parton’s brand this year.
Parton opened her Tennessean Travel Stop in Cornersville in June. An April press release said additional locations were planned across the country, but provided no further details.
She also partnered with Community Coffee to launch Cup of Ambition, a coffee line that debuted at the travel stop in June. Cup of Ambition’s website said it planned to roll the brand out to consumers nationwide later this year, but has not officially announced when or where it will be sold.
In an August 21 interview with People, days before her death, Parton said she expected the coffee to be available online nationwide in September. In the same interview, she also said she was working on a dog-treat line with Purina, but did not share specifics.
Her representatives did not respond to requests for comment sent outside regular business hours.
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