Chipotle is celebrating National Burrito Day on Thursday, April 2, by bringing back its popular Burrito Vault game for a third consecutive year.
The game challenges players to guess the hourly burrito combination for a chance to unlock prizes. This year’s game features a new gameplay mode called Double Protein Power Hour, which will occur once a day, doubling the number of prizes compared to regular gameplay hours. All prizes during Double Protein Power Hour will also include double protein, Chipotle said in a news release.
The fast casual restaurant chain said in a news release that fans could start accessing the game beginning at 9 a.m. ET on March 30 by visiting Unlockburritoday.com. Prizes include a BOGO (buy one, get one) entrée, free double protein and even the chance to win free burritos for a year.
“With more than 3.5 million plays last year, Burrito Vault generated record-breaking engagement with our fans,” said Stephanie Perdue, Interim Chief Marketing Officer, in the news release. “Bringing the game back for a third year allows us to build on that momentum while highlighting our clean protein as more consumers prioritize protein-packed meals that don’t compromise on quality.”
How to Play the Chipotle Burrito Vault Game
From 9 a.m. to 9 p.m. daily, March 30 through Wednesday, April 1, Chipotle Rewards members can attempt to unlock Chipotle’s burrito vault by guessing the exact burrito order combination for a chance to win a prize.
Players receive four attempts per hour and can win a maximum of one BOGO entrée or double protein during the campaign while competing for the grand prize of free burritos for a year.
The vault code resets every hour, along with a fresh batch of prizes, according to Chipotle. Prizes are awarded hourly, giving players multiple chances to win ahead of National Burrito Day on April 2.
According to the restaurant chain, the first player to unlock the vault each hour during regular gameplay wins free burritos for a year. Afterward, 3,600 BOGOs are awarded, followed by 2,000 double protein rewards.
During Double Protein Hour gameplay, the first two players to unlock the vault win free double protein burritos for a year, followed by 7,200 double protein BOGOs and 4,000 double protein rewards.
Chipotle Offering $0 Delivery Fee on National Burrito Day
Customers who don’t get lucky with the Burrito Vault game can still celebrate National Burrito Day, as Chipotle is offering a $0 delivery fee on digital orders placed through the Chipotle app and Chipotle.com on April 2.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at [email protected].
This article originally appeared on USA TODAY: Chipotle brings back popular Burrito Vault game. How to win free food.
Reporting by Gabe Hauari, USA TODAY / USA TODAY
USA TODAY Network via Reuters Connect
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