AI is remaking creative industries at breakneck speed. And the growing pile of AI tools is turning the creative process into a game of model-hopping as artists, designers, and writers bounce between different platforms.
Founded in Brooklyn, New York, in 2024, FLORA wants to help creatives streamline those processes. On Tuesday, FLORA revealed it had raised $42 million in Series A funding led by Redpoint Ventures. The company has raised $52 million in funding to date.
FLORA combines the latest AI models — such as Google’s Nano Banana and OpenAI’s ChatGPT 5.1 — into a single interface that lets teams collaborate on projects in real time.
The FLORA platform allows those teams to maintain control over their settings and brand assets. It enables them to create repeatable work — such as maintaining a consistent design style across thousands of ad campaign assets — even as the platform switches between the different large language models that work best for each part of the process.
“Our goal for FLORA is to make it feel like a power tool attuned to what you’re trying to do, just like a carpenter with their power tools has adjusted it to be exactly fit for the way that he or she works,” FLORA CEO Weber Wong said in an interview with Business Insider.
While established players like Adobe and Figma are also integrating models such as ChatGPT, Gemini, and Claude into their products, Wong said FLORA is building itself a defensible moat by covering the entire creative process — from coming up with ideas to the distribution of the final product.
“This new product category that we’ve created has an opportunity to be the biggest market ever for a creative tool because, in addition to just making one piece of media at a time, we can help handle the entire workflow,” Wong said.
FLORA charges clients based on usage, letting customers buy recurring credit packs to spend across the various LLMs it uses, without having to switch between multiple subscriptions. Wong said this is different from the traditional creative software business model, which is usually designed around seat-based pricing. (FLORA initially offered a seat-based pricing model, but switched to usage-based this week.)
FLORA’s clients include Levi’s and the design agency Pentagram. Wong said the studio Lionsgate has used FLORA to generate movie concepts using text-to-image and image-to-video generation tools, then stitching those together to create films to test in front of audiences.
“It really beats just looking at a script and trying to be like, I think this is good?” Wong said.
Wong said it plans to invest the fresh funds in its engineering team and in marketing. He forecasts the company will grow to about 75 people this year, up from 25.
FLORA’s main focus will be to improve the product so that creatives never need to leave the platform to achieve “pixel perfection,” as Wong described it. The company is also in the early stages of building agentic features into the platform, Wong said.
“We’re obsessed with making it so that we don’t waste creatives’ time,” Wong said.
Check out the pitch deck FLORA used to secure its $42 million Series A investment, shared exclusively with Business Insider. Some of the slides have been omitted or redacted.
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