YouTube is in talks to offer select creators millions in payments if they keep their videos exclusively on its platform for a set period, two people familiar with its efforts told Business Insider.
The move is a direct shot at Netflix, which has been ramping up its licensing of creator videos for its platform.
Bloomberg’s Lucas Shaw broke the news on YouTube’s outreach.
One person familiar with YouTube’s efforts told Business Insider that talks were underway with a handful of creators. They added that the deal specifics varied by creator and that YouTube hadn’t set a deadline to complete them.
A second person, who’s had direct conversations with…
