YouTube is getting in on the micro-drama craze, and helping to bring the fast-growing format to TV screens.
On Wednesday, it’s releasing a new feature that allows creators to bundle their short videos in a series of episodes or seasons, designed to be viewed sequentially. The tool is available to any Shorts creator, but is particularly helpful for micro-drama studios that make soap-opera-style shows aired in snippets of 1 to 3 minutes.
“Micro-drama studios, even before this tool, are having great success on YouTube, and hopefully it’s going to make the viewer experience of their content even better,” said Kurt Wilms, senior director of product…
