Auto industry analysts have already declared the death of the sub-$20,000 car in the United States as new car prices continue to rise, and cars that cost less than $30,000 are also disappearing fast.
With consumers paying an average of $49,855 for new cars in July 2026, according to Cox Automotive’s Kelley Blue Book, only nine major car brands averaged sale prices under $40,000 in the United States.
Erin Keating, an executive analyst for Cox Automotive, said in a statement that her group’s data shows Americans are adjusting to stubbornly high average new car prices by moving toward more affordable segments, but even that can only save them so…
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