Vivian Tu spent her first years out of college on a trading desk. While working at JP Morgan, she noticed something about the wealthy people she worked around: they didn’t dress like it.
“Nobody really had that fancy of stuff,” Tu, who got our attention as our “Rich BFF” thanks to her sound money advice, told Business Insider. “Once you kind of have the one watch, the guys wore the same watch every single day.”
“It is kind of counterintuitive to what you see online,” she said, “where like, you always need to be photographed in a new outfit, or you always need to have a new accessory.”
Tu’s clearest example goes way back, before she became a…










