Hebbia helped popularize AI for Wall Street. Now it’s trying to stay ahead of the companies chasing the massive opportunity.

The startup, one of the earliest companies to use AI to analyze large collections of financial documents, is overhauling its flagship product as larger rivals like Harvey and Rogo crowd one of the tech’s hottest enterprise markets.

The company said Wednesday that the new version of its main product, Matrix, can take a user’s request, build the table needed to do the job, and then turn the results into a memo or slide deck.

For Hebbia, the stakes are existential. The market it once cracked open is now crowded with larger…