Does the customer always have to be right?

Germany’s national airline has apologized after its snarky reply went viral this week, raising important points about customer relations and brand strategy.

After an X user accused Lufthansa of ignoring their messages about a payment issue, the airline appeared fed up as it issued a sardonic reply on Tuesday.

“We’ve already responded to you numerous times via DM on different social media platforms,” they said. “The response isn’t going to magically change just because you’re asking the same question on X now.”

While Ryanair, the Irish budget airline, has built a reputation for mocking its passengers on…