Consultants are having an identity crisis.
AI’s arrival has raised questions about the value consultants provide. And while people have always questioned what consultants actually do, the AI era has magnified the issue.
Consultants are rebranding themselves and overhauling how they pitch their services to clients. It’s led to the rise of the “AI-native” consultant , where the tech sits at the center of everything they do, writes BI’s Polly Thompson.
From cutting major partnership deals with AI companies to leaning into tech-driven projects and away from generalist work, it’s a big shift for a trillion-dollar industry.
But just saying you’re AI…
