I’ve been writing about money since 1991. In that time I’ve watched a parade of new technology promise to make shopping cheaper.
Mostly it made shopping faster. That isn’t the same thing.
Here’s what’s different now. On June 3, Cloudflare CEO Matthew Prince posted that “bots have now passed human traffic online for the first time” in the internet’s history. He’d predicted the crossover would happen in 2027.
Cloudflare’s own numbers put automated requests at about 57% of the total, against roughly 43% from humans.
Those aren’t spam bots. They’re AI agents running errands for people — reading, comparing, and increasingly buying.
Which raises a…
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