One does not simply commission seven ultra-rare OpenAI watches without attracting a few “Lord of the Rings” jokes.

When The Wall Street Journal reported this week on OpenAI CEO Sam Altman’s love of watches, one detail stood out — that earlier this year, he commissioned seven custom timepieces from ultra-luxe Swiss manufacturer Vanguart.

The Journal reported that one watch was for Altman, while the other six were for senior OpenAI staff. The company did not immediately respond to a request for comment from Business Insider.

This soon caught the attention of watch enthusiasts on X, with one account, The Luxury Watch Guy, gaining over a million…