If you feel like your messages are getting lost in the void, you may be onto something.

Executives are often bombarded with many sales pitches and introductions every day — and that makes it difficult to stand out with a cold outreach.

Becca Millstein, cofounder and CEO of the trendy tinned seafood company Fishwife, said she misses many of the messages she receives on LinkedIn.

“I don’t respond to DMs because I don’t see them, or it’s just too much,” Millstein told Business Insider.

Millstein, who cofounded the company in 2020, said it’s become increasingly difficult for candidates to stand out by sending a direct message. Every so often…