Clean up on aisle Phia.
The shopping startup cofounded by Bill Gates’ 23-year-old daughter, Phoebe, is doing damage control after a bombshell Bloomberg report revealed it had been earning commissions on sales it didn’t help drive.
Phia is working with at least one affiliate network, Impact.com, to refund affected parties and correct attributions, an email viewed by Business Insider shows.
A Phia spokesperson confirmed that the company has offered transaction reversals to brands.
Phia’s basic premise is that it can help shoppers find discounts on clothes and other items. The startup makes money by taking a cut of the sales it drives to brands…
