You need to pay a bill. A utility, a phone company, maybe a toll you forgot about. So you do what everybody does — type the company’s name into Google, hit search, and click the first result that looks official.
That instinct just cost one company $2.1 million.
On Aug. 17, the Federal Trade Commission announced that online bill-payment firm Doxo agreed to pay $2.1 million to settle allegations it used misleading search ads to pose as the official payment channel for people’s billers — then piled on fees they never agreed to.
I’ve been a consumer reporter for more than 35 years, and this is one of the sneakiest tricks I’ve come across…
Read the full article at MONEYTALKSNEWS.COM
