OpenAI has been signaling for months that it wants a bigger foothold in the legal industry. A new partnership offers a clue as to how it plans to get there: not just by selling models and software, but by sending people to help customers actually use them.

Telon, a London startup, is one of the companies giving it boots on the ground.

Rather than sell software, Telon hires and trains “legal engineers” — mostly former lawyers who embed inside law firms and corporate legal teams to help them get more out of the tech they already buy. The model is a bit like forward-deployed engineering-as-a-service.

The startup isn’t six months old yet, and it…